Cloud Kicks plans to integrate its email system with Salesforce, and wants to show the last 2 months of email activity to its 75 sales reps.
What should a consultant recommend to meet this requirement?
Click on the arrows to vote for the correct answer
A. B. C. D.B
To meet the requirement of integrating Cloud Kicks' email system with Salesforce and showing the last two months of email activity to its 75 sales reps, the recommended solution would be B. Einstein Activity Capture Standard.
Einstein Activity Capture Standard is a feature within Salesforce Sales Cloud that allows for seamless integration and synchronization of emails, meetings, and tasks between an email system (such as Microsoft Exchange or Gmail) and Salesforce. It provides an automated way to capture and track email activity within Salesforce, ensuring that sales reps have visibility into the communication history with their contacts.
Here's a detailed explanation of why Einstein Activity Capture Standard is the most suitable option:
Salts Cloud Console (Option A): Salts Cloud Console is not a valid option as it does not exist as a Salesforce product or feature. It seems like a typo or incorrect option.
Sales Cloud Einstein (Option C): While Sales Cloud Einstein offers various AI-powered features for sales teams, it does not specifically address the requirement of integrating the email system and displaying email activity. Sales Cloud Einstein focuses more on predictive lead scoring, opportunity insights, and forecasting using artificial intelligence.
Email to Salesforce (Option D): Email to Salesforce is a feature that allows users to manually forward individual emails to a specific email address associated with their Salesforce org. However, it does not provide the automated synchronization and tracking capabilities required to meet the stated requirement. Moreover, it involves manual forwarding, which might not be efficient for 75 sales reps.
Einstein Activity Capture Standard (Option B): This option is the most appropriate recommendation for Cloud Kicks. Einstein Activity Capture Standard provides automated email integration and synchronization with Salesforce. It captures email activity, including inbound and outbound emails, and associates them with relevant contacts, leads, and opportunities in Salesforce. With this feature, the last two months of email activity will be automatically captured and made visible to the sales reps within Salesforce. They can easily review the email conversations, track interactions, and stay up to date with the communication history.
In summary, Einstein Activity Capture Standard is the recommended solution because it offers automated email integration, synchronization, and tracking within Salesforce, ensuring that the sales reps have access to the last two months of email activity without any manual effort.