Universal Containers wants to automatically add emails and events that sales reps send and receive from Gmail to the activity timeline of related records.
What should the consultant recommend to meet the requirement?
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A. B. C. D.C
To meet the requirement of automatically adding emails and events from Gmail to the activity timeline of related records in Salesforce, the consultant should recommend option C: Einstein Activity Capture.
Einstein Activity Capture is a Salesforce feature that enables the automatic capture and synchronization of external activities, such as emails and events, with related Salesforce records. It provides a seamless integration between Salesforce and Gmail, allowing sales reps to have a consolidated view of their communications within the Salesforce platform.
Here's a detailed explanation of why Einstein Activity Capture is the recommended solution:
A. Email to Lead: This option is not relevant to the requirement. "Email to Lead" is a feature in Salesforce that allows converting incoming emails into leads. It does not address the need to automatically add emails and events to the activity timeline of related records.
B. Gmail for Salesforce: While "Gmail for Salesforce" is a valid integration that allows users to access and manage Gmail within Salesforce, it does not inherently provide the functionality to automatically capture and add emails and events to the activity timeline. It is primarily focused on enabling users to view and work with their Gmail content from within Salesforce.
C. Einstein Activity Capture: This is the correct recommendation. Einstein Activity Capture is designed specifically to capture external activities and synchronize them with Salesforce records. It integrates with Gmail and other email systems to automatically capture emails and events, associating them with the relevant records in Salesforce. The captured activities are displayed in the activity timeline, providing a comprehensive view of interactions with customers and prospects.
D. Marketing Cloud Journeys: Marketing Cloud Journeys is a feature of Salesforce Marketing Cloud, which is a separate product and not directly related to the requirement of automatically adding emails and events from Gmail to the activity timeline. Marketing Cloud Journeys focuses on creating and managing personalized customer journeys across various marketing channels, rather than capturing and syncing individual email and event activities.
In summary, option C, Einstein Activity Capture, is the recommended solution as it specifically addresses the requirement of automatically adding emails and events from Gmail to the activity timeline of related records in Salesforce.