Visual Search with Azure Cognitive Service - Enhance Product Discovery and Insights

Discover Similar Products, Related Webpages, and Entity Details with Azure Cognitive Service

Question

To help customers locate products and associated insights conveniently, an e-commerce website plans to enable a functionality so that the customers can upload the picture of the product they are looking for and get - Products that are visually similar - Related webpages with similar images - Details of the related entities Which Azure Cognitive Service should be preferred?

Answers

Explanations

Click on the arrows to vote for the correct answer

A. B. C. D. E.

Correct Answer: E.

Option A is INCORRECT.

Bing Entity Search API returns entities as search results.

The entities could be places, things etc.

depending on the query performed.

Option B is INCORRECT.

Image Search API helps us search and find images (static and animated).

Option C is INCORRECT.

News Search API helps in searching and finding news stories.

Option D is INCORRECT.

Video Search API enables searching and finding videos, along with, trending videos, previews as thumbnails etc.

Option E is CORRECT because visual search lets us upload an image or use a URL to perform a search and get information about it as required in the scenario.

Reference:

For the given scenario, the most appropriate Azure Cognitive Service would be Visual Search (option E).

Visual Search is a cognitive service offered by Azure that enables users to search for information using an image. It provides the ability to recognize and compare images for similarity, which makes it perfect for the e-commerce website's requirement of finding visually similar products. It uses machine learning algorithms to analyze the image data and extract relevant features, which are then used to search for similar images in a dataset.

Visual Search also provides related web pages with similar images, which satisfies the e-commerce website's requirement of displaying related web pages. Additionally, Visual Search can provide details of related entities as well. By identifying the entities within an image, such as objects, logos, and text, Visual Search can return relevant information about those entities, such as product descriptions, reviews, and pricing.

In contrast, Entity Search (option A) is designed to provide information about entities such as people, places, and things. It provides structured data about an entity, such as name, type, location, and relationships, but it does not analyze images for similarity or provide related web pages with similar images.

Image Search (option B) is another Azure Cognitive Service that enables users to search for images based on keywords. It provides images that match the specified keywords but does not analyze images for similarity or provide related web pages with similar images.

News Search (option C) is designed to search for news articles that match the specified keywords. It does not analyze images or provide related web pages with similar images.

Video Search (option D) is a cognitive service that enables users to search for videos based on keywords. It provides videos that match the specified keywords but does not analyze images for similarity or provide related web pages with similar images.

Therefore, Visual Search is the best option for the given scenario as it satisfies all the requirements of the e-commerce website, including finding visually similar products, providing related web pages with similar images, and identifying details of related entities.