Business Options in the Business Case: Not an Option

B.

When considering the business options in a business case, all options should be explored to determine which is the most appropriate to pursue. The four options listed in the question are:

A. Do nothing: This option involves maintaining the status quo and not making any changes to the current situation.

B. Do the maximum: This option involves implementing all available options, features, and functionalities to the fullest extent possible.

C. Do the minimum: This option involves implementing only the essential features and functionalities required to achieve the desired outcomes.

D. Do something: This option involves taking some form of action, which may involve a combination of the above options or other options not listed.

From the options provided, it is clear that all of them are valid options that should be considered when developing a business case. Therefore, none of the options are incorrect or not an option. Each of the options has its benefits and drawbacks, and the decision on which option to pursue will depend on various factors such as the business objectives, available resources, and the organization's culture and values.

In summary, all four options (A, B, C, and D) are valid business options to consider when developing a business case, and none of them are not an option.