Key Stakeholders for the Product Launch Phase
Question
Which of the following individuals is MOST likely to be a key stakeholder for the product launch phase of a project?
Answers
Explanations
Click on the arrows to vote for the correct answer
A. B. C. D.B.
Out of the given options, the most likely individual to be a key stakeholder for the product launch phase of a project is a Marketing representative (Option B).
Here's why:
Stakeholders are individuals or groups who have a vested interest in the project's outcome. They can be both internal (within the organization) or external (outside the organization). A key stakeholder is someone who has a significant impact on the project or can influence its outcome.
Product launch is the phase where the product is introduced to the market. It involves creating awareness, generating interest, and promoting the product to potential customers. The product launch phase is critical to the success of the project, and therefore, it requires the involvement of key stakeholders.
Out of the given options, a sales clerk (Option A) is less likely to be a key stakeholder for the product launch phase because their job is to sell the product and not to launch it. While they may have valuable insights about customer preferences and needs, they may not have the decision-making authority to influence the launch.
A team lead (Option C) is a project team member responsible for managing the project's day-to-day activities. While they may be involved in the product launch phase, their role is to execute the project plan and not to make strategic decisions about the launch.
Finally, a product item (Option D) is an object or thing that is part of the project scope. It cannot be a stakeholder as it does not have a vested interest or decision-making authority.
On the other hand, a Marketing representative (Option B) is the most likely to be a key stakeholder for the product launch phase. Marketing is responsible for creating a marketing plan, executing it, and evaluating its effectiveness. They have the expertise to identify the target audience, create marketing messages, and choose the appropriate channels to reach them. The marketing team's decisions can significantly impact the product launch's success, making them key stakeholders for this phase.
In conclusion, a Marketing representative (Option B) is the most likely individual to be a key stakeholder for the product launch phase of a project.
