What does the campaign ROI analysis calculate? (Choose two options)
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A. B. C. D.Correct Answer: A and B
The campaign ROI analysis calculates the campaign performance by return on investment in addition to the average cost.
Options C and D are incorrect because both are not won opportunity.
The ROI is the value of won opportunities in the campaign minus actual cost, divided by the actual cost.
Reference:
The campaign ROI (Return on Investment) analysis is a method to evaluate the effectiveness of a campaign in generating revenue in comparison to the cost of running the campaign. It helps to understand how much revenue the campaign generated and how profitable the campaign was.
The two options that the campaign ROI analysis calculates are:
A. Campaign performance by return on investment: This calculation determines the amount of revenue generated by the campaign in comparison to the cost of running the campaign. This is typically expressed as a percentage or ratio. A higher ROI means that the campaign was more profitable, while a lower ROI means that the campaign was less profitable. The ROI is calculated by subtracting the cost of the campaign from the revenue generated by the campaign, and then dividing that number by the cost of the campaign.
B. Average cost: This calculation determines the average cost per opportunity generated by the campaign. This is calculated by dividing the total cost of the campaign by the number of opportunities generated by the campaign. This metric is useful in understanding the cost-effectiveness of the campaign, and can help to determine whether the campaign was worth the investment.
C. Total opportunity lost amount: This is not a part of the campaign ROI analysis calculation. It refers to the amount of potential revenue that was lost as a result of not converting opportunities generated by the campaign.
D. Total opportunity near win amount: This is also not a part of the campaign ROI analysis calculation. It refers to the amount of potential revenue that was generated by opportunities that came close to closing but ultimately did not convert.