Cloud Kicks has purchased a list of prospects and wants sales representatives to begin to contact and measure the Return On Investment (ROI) of the people in the purchased list.
Which solution should the Consultant recommend?
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A. B. C. D.B
To recommend the appropriate solution for Cloud Kicks to contact and measure the Return on Investment (ROI) of the purchased prospects list, let's analyze the options provided:
A. Create a new custom object for purchased leads. Creating a custom object for purchased leads is a possible solution. However, this option does not provide any specific functionality related to measuring ROI or facilitating contact with the prospects. It only allows for the creation of a custom data structure. Therefore, this option may not be the most suitable choice for Cloud Kicks' requirements.
B. Create a campaign for this list, import the list as leads, and add them to the campaign. Creating a campaign for the purchased prospects list, importing them as leads, and adding them to the campaign is a recommended solution. Salesforce campaigns are designed to track and manage marketing efforts, including tracking the ROI of those efforts. By associating the purchased leads with a campaign, Cloud Kicks can effectively measure the ROI of the prospects' engagement and monitor the success of their sales representatives' efforts.
C. Import the list as new leads using the import wizard. This option suggests importing the purchased list as new leads using Salesforce's import wizard. While importing the leads is necessary, this option does not address the need to measure ROI or facilitate the contact process. It lacks the structure and tracking capabilities offered by campaigns, which would be beneficial for Cloud Kicks in evaluating the success of their sales efforts.
D. Import the list as new leads and update the lead source to "Purchased Lead." Importing the list as new leads and updating the lead source to "Purchased Lead" is a partially valid approach. It allows for the correct categorization of the leads based on their source, which can be useful for tracking and reporting purposes. However, it does not provide any means to measure ROI or facilitate contact with the prospects effectively.
Considering the requirements stated in the question, the most suitable solution would be: B. Create a campaign for this list, import the list as leads, and add them to the campaign.
By utilizing Salesforce campaigns, Cloud Kicks can associate the purchased leads with a specific campaign, enabling them to measure the ROI of their sales efforts related to these prospects. The campaign provides tracking and reporting capabilities, helping Cloud Kicks evaluate the success of their contact and engagement with the purchased prospects.