Security Risks and Best Practices for Social Media Outreach Campaigns

Informative Letter for Participants in the Company's Marketing Campaign

Question

The marketing department has developed a new marketing campaign involving significant social media outreach.

The campaign includes allowing employees and customers to submit blog posts and pictures of their day-to-day experiences at the company.

The information security manager has been asked to provide an informative letter to all participants regarding the security risks and how to avoid privacy and operational security issues.

Which of the following is the MOST important information to reference in the letter?

Answers

Explanations

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A. B. C. D.

C.

C. Company policies and employee NDAs is the MOST important information to reference in the letter.

The new marketing campaign involving significant social media outreach can pose various security risks and privacy concerns, such as the possibility of inadvertently exposing sensitive or confidential information, falling victim to social engineering attacks, or violating legal or regulatory requirements.

To address these risks and concerns, the information security manager should provide an informative letter to all participants that explains the importance of security and privacy and how to avoid operational security issues.

Out of the given options, referencing company policies and employee NDAs is the most crucial because it can help set clear guidelines and expectations for what can and cannot be shared on social media. Company policies and NDAs should outline the appropriate use of social media and the types of information that are considered confidential or proprietary.

By referencing these policies and NDAs, the information security manager can remind employees and customers of their responsibilities and obligations regarding the use of social media and the protection of company information. This can help reduce the risk of inadvertent disclosures, violations of legal or regulatory requirements, and other security and privacy concerns.

While after-action reports from prior incidents, social engineering techniques, and data classification processes are also important aspects of information security, they are not as directly relevant to the social media outreach campaign as company policies and employee NDAs. Therefore, these options are not as critical to reference in the informative letter to participants.