Deploying Wi-Fi Location Analytics for Shopper Counting

A.

The best course of action for IT management when deploying Wi-Fi location analytics to count the number of shoppers per day across its various retail outlets is to conduct a privacy impact assessment (PIA). Therefore, option A is the correct answer.

Explanation:

A privacy impact assessment (PIA) is a risk management process used to identify and assess the privacy risks associated with a particular project or system. In this case, deploying Wi-Fi location analytics to count the number of shoppers per day across various retail outlets may involve collecting personal information such as MAC addresses or other identifying information. As a result, a PIA will help to identify the potential privacy risks associated with the project and develop mitigation strategies to address them.

Masking Media Access Control (MAC) addresses is also a good security measure as it can prevent unauthorized tracking or identification of devices, but it is not the FIRST course of action. Similarly, surveying shoppers for feedback is a good way to gather information, but it does not address the privacy risks associated with collecting personal information. Developing a privacy notice to be displayed to shoppers is also a good practice, but it is not the FIRST course of action.

Therefore, conducting a privacy impact assessment is the most appropriate and necessary first step for IT management before deploying Wi-Fi location analytics to count the number of shoppers per day across its various retail outlets.