What is the main role of campaign influence?
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A. B. C. D.Correct Answer: A
You can configure influential campaigns to be automatically added to opportunities.
When the automatic association is enabled, influential campaigns are added to opportunities when a campaign is related to a contact that is assigned a contact role on an opportunity prior to the close date of the opportunity.
For example, if you have an email campaign with a member who is assigned a contact role on an open opportunity, the email campaign will be added to the Campaign Influence related list for that opportunity.
Other options are incorrect because opportunities are usually influenced by more than one campaign, you have the option to automatically associate multiple influential campaigns to a single opportunity.
If you don't enable automatic association, users must manually add, edit, or delete influential campaigns in the Campaign Influence related list.
Reference:
Campaign influence in Salesforce is a feature that helps track the effectiveness of a campaign on generating revenue by influencing opportunities. When you have multiple campaigns running, it can be difficult to determine which campaigns are most effective and which campaigns are contributing to the sales pipeline.
Campaign influence is used to track the influence of one or more campaigns on an opportunity in the sales pipeline. The feature allows you to see how each campaign contributed to the opportunity at different stages of the sales cycle.
The main role of campaign influence is to measure the impact of marketing campaigns on revenue generation. With campaign influence, you can analyze the success of a marketing campaign by measuring the impact on the pipeline, revenue, and ROI.
Answer A is correct because campaign influence is used to track the influence of multiple campaigns against an opportunity. By tracking the effectiveness of multiple campaigns, you can determine which campaigns are generating the most revenue and adjust your marketing strategy accordingly.
Answer B is incorrect because campaign influence tracks the influence of multiple campaigns, not just a single campaign.
Answer C is incorrect because campaign influence does not track the influence of campaign owners.
Answer D is incorrect because campaign influence does not track the influence of one campaign against other campaigns, but rather the influence of all campaigns against an opportunity.