"Optimizing Send Speed for Salesforce Marketing Cloud"

B

The functionality that would help to get messages out the door faster in Marketing Cloud when large sends are not meeting the send speed goals set by the organization is Burst Sending.

Burst Sending is a feature in Marketing Cloud that allows administrators to send large volumes of emails quickly and efficiently. It enables the system to send messages in batches, or bursts, instead of sending the entire list all at once. This way, it prevents the system from getting overloaded and helps to maintain the desired send speed.

The Burst Sending feature is typically used when sending messages to large subscriber lists, such as for newsletters, promotional emails, and other marketing campaigns. By using this functionality, administrators can ensure that their messages are sent quickly and efficiently, while still maintaining high deliverability rates.

On the other hand, Journey Builder is a feature in Marketing Cloud that allows marketers to create personalized customer journeys based on their behavior and actions. While it can be used to send emails, it is not specifically designed to improve send speed.

Send Throttling, on the other hand, is a feature that allows administrators to slow down the sending of emails to prevent issues such as spam filters or email providers flagging the emails as spam due to a sudden surge of email activity. This feature is useful when sending to large subscriber lists, but it is not designed to improve send speed.

In conclusion, Burst Sending is the correct answer to the question as it helps to get messages out the door faster when large sends are not meeting send speed goals set by the organization.