Northern Trail Outfitters just purchased Marketing Cloud.
Which task would the Marketing Cloud admin be guided through in Setup Assistant?
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A. B. C.A
As a Marketing Cloud Administrator, Northern Trail Outfitters will be guided through the Setup Assistant. The Setup Assistant is a feature in Marketing Cloud that guides administrators through the process of setting up and configuring their account.
Of the options provided, the task that the Marketing Cloud admin would be guided through in Setup Assistant is A. Building the data structure used to store audience information.
This task involves creating the data model used to store and manage audience information, such as contact details, preferences, and engagement history. This is an essential step in setting up a Marketing Cloud account, as it enables marketers to effectively target and personalize their communications to their audiences.
The data structure can be created using Marketing Cloud's Data Designer tool, which allows administrators to define the relationships between data objects and create data extensions for storing data. The Setup Assistant will guide the admin through this process, ensuring that the data structure is properly configured and optimized for the organization's needs.
While creating SMS messages and sending mobile campaigns (option B) and importing data into contacts using the Data Loader (option C) are both important tasks in Marketing Cloud, they are not typically part of the Setup Assistant process. These tasks would be performed separately and would require more specialized knowledge and expertise.