A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATE the admin notices the keyword is unavailable.
What issue could the admin be facing?
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A. B. C.B
The issue the Marketing Cloud admin could be facing is that the keyword "CELEBRATE" is already being used within another business unit, which means that it's not available for use in the current business unit.
Keywords are unique identifiers that are used to trigger SMS interactions when a recipient texts a specific word or phrase to a designated short code. In Marketing Cloud, keywords are typically defined at the business unit level, which means that a keyword used in one business unit can't be used in another.
In this case, since the admin has entered the desired keyword and noticed that it's unavailable, it's likely that the keyword has already been defined in another business unit. It's important to note that even if the keyword is not currently in use, it may still be unavailable if it has been reserved for future use or if it's a commonly used keyword.
To resolve this issue, the Marketing Cloud admin could try selecting a different keyword or contacting the administrator of the other business unit to request that they release the keyword for use in the current business unit. Alternatively, the admin could choose to use a different short code for the upcoming SMS campaign to avoid conflicts with existing keywords.