Troubleshooting Sales Cloud Data in Marketing Cloud Connect

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As Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their Journeys, a user recently reported that the data coming from Sales Cloud is not up to date. In this scenario, the Marketing Cloud admin should begin troubleshooting at the Contact Builder > Data Sources.

Contact Builder is the data management tool in Marketing Cloud that allows marketers to create a unified view of their customers by combining data from various sources. It includes two types of data sources: Connected Data Sources and Synchronized Data Sources.

Connected Data Sources are real-time connections to external systems that allow you to bring in data from outside sources into Contact Builder. In contrast, Synchronized Data Sources are data extensions that are regularly updated with data from external systems, such as Sales Cloud.

Since the issue is related to Sales Cloud data not being up to date, the Marketing Cloud admin should check the Synchronized Data Sources in Contact Builder. The admin should verify that the synchronization is running correctly and that the data in the synchronized data extension is up to date.

If there is an issue with the synchronization, the Marketing Cloud admin should start troubleshooting by checking the synchronization settings in Marketing Cloud Connect. They should ensure that the synchronization is set up correctly and that it is running as scheduled. Additionally, they should check if there are any error messages related to the synchronization process.

In summary, to troubleshoot the issue of Sales Cloud data not being up to date in Marketing Cloud, the Marketing Cloud admin should begin troubleshooting at the Contact Builder > Data Sources and check the Synchronized Data Sources.