Northern Trail Outfitters' Board of Directors thinks that sales user adoption should be calculated by the number of daily logins.
Which two measures of sales user adoption should be considered when implementing Sales Cloud? (Choose two.)
Click on the arrows to vote for the correct answer
A. B. C. D.BC
When considering measures of sales user adoption for implementing Sales Cloud, it is important to choose metrics that reflect the engagement and utilization of the system by the sales users. The two measures of sales user adoption that should be considered in this scenario are:
C. Completeness of records entered into the new system: This measure assesses the extent to which sales users are entering accurate and comprehensive data into Sales Cloud. It indicates the level of adoption by evaluating whether the users are actively using the system to record relevant information about their leads, accounts, contacts, and opportunities. The completeness of records helps in monitoring the effectiveness of the system and ensures that the data in Sales Cloud is accurate and reliable.
B. Number of neglected opportunities over time by role: This measure focuses on monitoring the sales users' engagement with their opportunities in Sales Cloud. It tracks the number of opportunities that have been neglected or not updated over a specific period, allowing the organization to identify any potential bottlenecks or areas where sales users might not be effectively managing their opportunities. By analyzing this metric, the organization can take proactive steps to improve user adoption, provide additional training or support, and ensure that opportunities are properly managed to drive sales.
A. Number of reports exported to Excel for analysis: This measure does not directly reflect sales user adoption of Sales Cloud. Exporting reports to Excel for analysis might be useful for certain tasks or specific users, but it does not provide a comprehensive understanding of how well the sales users are utilizing the Sales Cloud platform itself. Therefore, this measure is not as relevant for evaluating user adoption in this context.
D. Overall effectiveness of mass email campaigns: This measure primarily focuses on the success and impact of mass email campaigns, which is more related to marketing efforts than sales user adoption of Sales Cloud. While tracking the effectiveness of email campaigns is important for evaluating marketing strategies, it does not directly indicate the level of engagement or utilization of Sales Cloud by sales users.
In summary, the two measures of sales user adoption that should be considered when implementing Sales Cloud are the completeness of records entered into the system and the number of neglected opportunities over time by role. These measures provide valuable insights into the adoption and utilization of Sales Cloud by the sales team, enabling organizations to identify areas for improvement and drive sales effectiveness.