Replicating Journeys Across Business Units - Best Practices | Northern Trail Outfitters

How to Easily Recreate Journey Structure in Another Account | Northern Trail Outfitters

Question

Northern Trail Outfitters wants to copy journeys across business units.

What could be used to replicate journey structure so it can be easily recreated in another account?

Answers

Explanations

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A. B. C.

B

To replicate journeys across business units in Marketing Cloud, you can use Journey Templates.

Journey Templates are pre-built, reusable frameworks for Marketing Cloud Journeys. They can be used as a starting point for creating new Journeys, or as a way to replicate Journeys across different business units.

Using Journey Templates, you can export the structure of an existing Journey and import it into a different account or business unit. This saves time and ensures consistency across different accounts.

Journey Extracts are used to export data from a specific Journey, while Package Manager is used to bundle and deploy Marketing Cloud assets across different accounts or business units.

Therefore, the correct answer to the question is C. Journey Templates.