Northern Trail Outfitters has a mobile app.
Which product would allow them to send push notifications to customers with their mobile app?
Click on the arrows to vote for the correct answer
A. B. C.A
The product that would allow Northern Trail Outfitters to send push notifications to customers with their mobile app is B. Group Connect.
Group Connect is a product within the Salesforce Marketing Cloud platform that enables businesses to send targeted, personalized push notifications to their mobile app users. It allows for creating groups or segments of customers based on their behaviors and interests, and then sending notifications to those groups. For example, a business can create a group of customers who have recently made a purchase and send them a personalized offer or discount code via push notification.
Content Builder, on the other hand, is a product within the Salesforce Marketing Cloud that allows businesses to create and manage content across multiple channels, including email, social media, and mobile apps. It provides tools for creating and editing content, as well as for managing images, videos, and other assets.
Journey Builder is a product within the Salesforce Marketing Cloud that enables businesses to create and automate personalized customer journeys across multiple channels, including email, social media, and mobile apps. It allows businesses to create complex customer journeys based on specific triggers and actions, such as website visits or email opens.
Therefore, Group Connect is the best choice for Northern Trail Outfitters to send push notifications to customers with their mobile app, while Content Builder and Journey Builder are better suited for other marketing activities.