A pharmaceutical company's marketing team wants to send out notifications about new products to alert users of recalls and newly discovered adverse drug reactions.
The team plans to use the names and mailing addresses that users have provided.
Which of the following data privacy standards does this violate?
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A. B. C. D.A.
http://www.isitethical.eu/portfolio-item/purpose-limitation/The data privacy standard that the pharmaceutical company's marketing team's plan violates is the Purpose Limitation principle.
Explanation: Purpose limitation is a data privacy principle that limits the collection, processing, and use of personal data to only specific and legitimate purposes. Any use of personal data beyond the original purpose for which it was collected violates this principle.
In the given scenario, the users provided their personal information, such as their names and mailing addresses, for the purpose of purchasing or receiving drugs. However, the marketing team plans to use this personal data to send out notifications about new products, recalls, and newly discovered adverse drug reactions, which is not the original purpose for which the users provided their personal information.
Therefore, the pharmaceutical company's marketing team's plan violates the Purpose Limitation principle.
Option A: Data minimization requires collecting only the minimum amount of personal data necessary to achieve the specified purpose. It is not violated in the given scenario as the users' names and mailing addresses are necessary for their purchases or receiving drugs.
Option B: Sovereignty, also known as data sovereignty, refers to the concept that data is subject to the laws and governance of the country in which it is located. It is not applicable in this scenario as it does not involve cross-border data transfers.
Option D: Retention refers to the period of time for which personal data should be stored. It is not violated in the given scenario as there is no indication of data being retained for longer than necessary.