The information security manager's first step to support the strategy of using social media for promotional purposes

B.

In this scenario, senior management has encouraged employees to use social media for promotional purposes. To support this strategy, the information security manager should take the following steps:

1. Develop a guideline on the acceptable use of social media: The first step is to develop a guideline that outlines the acceptable use of social media in the organization. This guideline should specify which social media platforms employees are allowed to use for promotional purposes and what types of content are acceptable to share. The guideline should also include rules around privacy, security, and confidentiality, as well as guidance on how to avoid the disclosure of sensitive information.

2. Incorporate social media into the security awareness program: The security awareness program should be updated to include information about the acceptable use of social media. This will help employees understand their responsibilities when using social media for promotional purposes and the risks associated with inappropriate use. The security awareness program should also include training on how to identify and avoid social engineering attacks that may be targeted at employees using social media.

3. Employ the use of a web content filtering solution: A web content filtering solution can be used to block access to certain social media sites or to restrict access to social media during specific times of the day. This will help to prevent employees from spending too much time on social media or from accessing inappropriate content.

4. Develop a business case for a data loss prevention solution: Data loss prevention (DLP) solutions can be used to monitor and prevent the unauthorized sharing of sensitive information on social media platforms. While developing a business case for a DLP solution may be a good idea, it should not be the information security manager's first step.

In conclusion, the information security manager's first step to support the senior management's strategy of encouraging employees to use social media for promotional purposes should be to develop a guideline on the acceptable use of social media. This will help to establish clear expectations and responsibilities for employees using social media and mitigate the risks associated with inappropriate use.