Personal Integrity

B

Standard II (B) deals with personal integrity and prohibits individual behavior that reflects adversely on the entire profession.

Based on the information provided, the question is asking which standard deals with personal integrity and prohibits individual behavior that reflects badly on the investment industry. Let's go through each answer choice and determine the correct one.

A. III (C): This refers to Standard III (C) of the CFA Institute's Code of Ethics and Standards of Professional Conduct. Standard III (C) is titled "Suitability" and focuses on ensuring that investment professionals recommend investments and strategies that are suitable for their clients' objectives, needs, and circumstances. It does not specifically address personal integrity or behavior reflecting badly on the investment industry, so this answer is incorrect.

B. I (D): This refers to Standard I (D), which is titled "Professionalism." Standard I (D) deals with misconduct and prohibits actions that could compromise the integrity or objectivity of the investment professional. It encompasses personal integrity and behavior reflecting badly on the investment industry. This answer is a strong contender, but let's continue reviewing the other choices to be sure.

C. II (B): This refers to Standard II (B) of the CFA Institute's Code of Ethics and Standards of Professional Conduct. Standard II (B) is titled "Market Manipulation" and focuses on preventing investment professionals from engaging in activities that distort market prices or mislead investors. While this standard addresses negative behavior, it does not specifically address personal integrity. Therefore, this answer is incorrect.

D. III: This answer is incomplete since it does not specify the exact subsection of Standard III. We need a more specific answer, so we can eliminate this option.

E. None of these answers: This option suggests that none of the provided answer choices is correct. It's unlikely to be the correct answer because there is typically only one correct response.

F. IV (A): This refers to Standard IV (A) of the CFA Institute's Code of Ethics and Standards of Professional Conduct. Standard IV (A) is titled "Duties to Employers" and focuses on the loyalty, diligence, and care that investment professionals should demonstrate towards their employers. While this standard deals with professional conduct, it does not specifically address personal integrity or behavior reflecting badly on the investment industry. Therefore, this answer is incorrect.

Based on the analysis above, the most appropriate answer is B. I (D). Standard I (D) of the CFA Institute's Code of Ethics and Standards of Professional Conduct specifically addresses personal integrity and prohibits individual behavior that reflects badly on the investment industry.