A/B Testing for Website Design Conversion Rates | Compute Engine

A/B Testing for Website Design Conversion Rates

Question

Your website is deployed on Compute Engine.

Your marketing team wants to test conversion rates between 3 different website designs.

Which approach should you use?

Answers

Explanations

Click on the arrows to vote for the correct answer

A. B. C. D.

A.

https://cloud.google.com/appengine/docs/standard/python/splitting-traffic

The best approach for testing conversion rates between 3 different website designs is to use traffic splitting. This can be achieved by deploying the website on App Engine or Cloud Functions, and then using the traffic splitting feature to split incoming traffic among the different versions of the website.

Option A, deploying the website on App Engine and using traffic splitting, is a good option as it allows you to easily split traffic between the different website designs using App Engine's built-in traffic splitting feature. With this approach, you can deploy the different website designs as different versions of your App Engine application, and then configure the traffic splitting to direct a percentage of the incoming traffic to each version. This way, you can test the conversion rates for each design in a controlled and measured way.

Option B, deploying the website on App Engine as three separate services, is not the best option as it can be more complex to manage and requires more resources. With this approach, you would need to deploy each website design as a separate App Engine service, which would require more setup and maintenance compared to using traffic splitting.

Option C, deploying the website on Cloud Functions and using traffic splitting, is also a good option as Cloud Functions can handle incoming HTTP requests and split the traffic using Cloud Load Balancing. With this approach, you can deploy the different website designs as separate Cloud Functions, and then configure Cloud Load Balancing to split the incoming traffic between them.

Option D, deploying the website on Cloud Functions as three separate functions, is not the best option as it does not provide a built-in traffic splitting feature. While it is possible to split traffic manually by configuring Cloud Load Balancing, this would require more setup and maintenance compared to using the built-in traffic splitting feature of App Engine or Cloud Functions.

Overall, the best option for testing conversion rates between 3 different website designs is to deploy the website on App Engine or Cloud Functions and use the built-in traffic splitting feature to split incoming traffic among the different versions of the website.