Sender Authentication Package (SAP)

C

The Sender Authentication Package (SAP) is a package that can be purchased from Salesforce Marketing Cloud to ensure that the branding of a company is displayed on every marketing communication sent out through the platform.

Option A, "The out-of-the-box profile center will display NTO branding," is not an accurate explanation of what is achieved with SAP. The out-of-the-box profile center is a feature of Marketing Cloud that allows subscribers to manage their own preferences for the emails they receive, and it can be customized with branding elements. However, SAP specifically relates to sender authentication, and would not impact the profile center in this way.

Option B, "A Dedicated IP is automatically warmed up," is also not an accurate explanation of what is achieved with SAP. While a Dedicated IP can be part of an overall sender authentication strategy, it is not specifically related to SAP. A Dedicated IP is a unique IP address that is exclusively used for sending email from a specific sender, and it can help to establish a positive sender reputation over time. Warming up an IP refers to the process of gradually increasing email volume and sending reputation in order to build a positive reputation with email providers.

Option C, "Image URLS are wrapped with the appropriate brand URL," is the most accurate explanation of what is achieved with SAP. Specifically, SAP includes DomainKeys Identified Mail (DKIM) and Sender Policy Framework (SPF) authentication, which can help to ensure that emails sent from Marketing Cloud are authenticated and not spoofed. This includes ensuring that image URLs are wrapped with the appropriate brand URL, which can help to prevent images from being blocked by email providers or displaying with a broken image icon. Overall, SAP helps to establish trust with email providers and recipients by ensuring that emails are properly authenticated and branded.