Campaign Capabilities

AC.

The capabilities of a campaign in Salesforce are:

B. Convert leads to contacts from the campaign record: In Salesforce, a campaign allows you to track your marketing initiatives and promotions. The campaign members are the leads or contacts that are associated with a particular campaign. With the help of a campaign, you can convert a lead to a contact from the campaign record. This feature is useful because it saves you time by not having to navigate away from the campaign record to convert a lead to a contact.

C. Update the campaign member status of a lead using the manage campaign members feature: Campaign members can have different statuses based on where they are in the marketing funnel. For example, a lead may start as a prospect and then become a marketing-qualified lead (MQL) or a sales-qualified lead (SQL) as they progress through the funnel. Salesforce provides a "Manage Campaign Members" feature that allows you to update the status of a campaign member. You can select one or more campaign members and update their status to reflect their progress through the funnel.

A. Add campaign members to other related campaigns using an Apex trigger: This capability is not a default feature of Salesforce campaigns. However, it is possible to add campaign members to other related campaigns using an Apex trigger. Apex is Salesforce's programming language, and it allows you to write code to automate tasks and customize Salesforce functionality. With the help of an Apex trigger, you can automatically add campaign members to related campaigns based on certain criteria.

D. Track the number of business accounts related to a campaign: This capability is not a default feature of Salesforce campaigns. However, you can track the number of business accounts related to a campaign by creating a custom report. In Salesforce, reports allow you to view and analyze your data in different ways. By creating a custom report, you can see how many business accounts are associated with a particular campaign.

In summary, the two capabilities of a campaign in Salesforce are:

• B. Convert leads to contacts from the campaign record
• C. Update the campaign member status of a lead using the manage campaign members feature