Which of the following should be the PRIMARY reason to establish a social media policy for all employees?
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A. B. C. D.B.
The PRIMARY reason to establish a social media policy for all employees is B. To raise awareness and provide guidance about social media risks.
Explanation:
A social media policy is a set of guidelines and rules that organizations establish to govern the behavior of their employees on social media platforms. The policy outlines the acceptable and unacceptable uses of social media, the consequences of violating the policy, and the procedures for reporting policy violations.
While all the options provided in the question are potential benefits of having a social media policy, the primary reason to establish a social media policy is to raise awareness and provide guidance about social media risks.
Social media presents a range of risks to organizations, including reputational damage, legal liabilities, security breaches, and loss of productivity. By establishing a social media policy, organizations can educate their employees on the potential risks associated with social media use, and provide guidelines on how to mitigate those risks.
The policy can help employees understand what types of information are considered confidential or proprietary, what types of behavior are considered inappropriate or unprofessional, and what types of activities are considered a misuse of company resources.
Therefore, the primary purpose of a social media policy is not to publish acceptable messages to be used by employees when posting (A), restrict access to social media during business hours to maintain productivity (C), or prevent negative public social media postings and comments (D), although these are also important reasons to have a social media policy.