How to Add Query Strings to Email Links in Salesforce Marketing Cloud
Question
A Marketing Cloud admin is asked to add a set of four query strings automatically to all the links in an email sent via Email Studio.
Which solution should the admin suggest?
Answers
Explanations
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The correct solution for adding a set of four query strings automatically to all the links in an email sent via Email Studio is Parameter Manager.
Parameter Manager is a feature in Marketing Cloud that allows you to append custom parameters to URLs in your emails, landing pages, and SMS messages. This feature can help you track the performance of your marketing campaigns by adding unique identifiers to your links.
To use Parameter Manager to add query strings to links in an email, the Marketing Cloud admin would need to follow these steps:
- Navigate to the Parameter Manager page in Marketing Cloud.
- Create a new parameter set by selecting "New Parameter Set" and entering a name for the set.
- Add the four query strings that need to be added to the links in the email to the parameter set.
- Save the parameter set.
- Navigate to the email in Email Studio and select "Edit HTML" for the email.
- Identify the links in the email that need to have the query strings added.
- Edit each link to include the parameter set by adding "&pm=parameter_set_name" to the end of the link URL. Replace "parameter_set_name" with the name of the parameter set created in step 2.
Once this process is complete, the email links will automatically have the four query strings added to them when the email is sent. This will allow the Marketing Cloud admin to track the performance of the campaign by analyzing the data collected through the added query strings.
AMPscript for Marketing Cloud is a scripting language used in Marketing Cloud to personalize and customize email content. While AMPscript can be used to add query strings to links in an email, it is not the best solution for this particular use case.
Google Analytics 360 is a web analytics service that provides insights into website traffic and marketing effectiveness. While Google Analytics 360 can be used to track email marketing campaigns, it is not the best solution for adding query strings to links in an email sent via Email Studio.
