Create a Custom Survey Form for Customer Experience - Northern Trail Outfitters

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The feature that should be used to create a survey form for Northern Trail Outfitters' customers is Smart Capture.

Smart Capture is a feature within the Salesforce Marketing Cloud that allows you to create forms and landing pages that capture customer data. It enables marketers to create customized forms and landing pages, which can be easily integrated into email campaigns, social media posts, and web pages.

In this scenario, Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase. By using Smart Capture, Northern Trail Outfitters can create a form with custom fields that capture the necessary data, such as customer name, email address, order number, and survey responses. The form can then be included in an email campaign, allowing customers to easily fill it out and submit their responses.

Interaction Studio is a feature within the Salesforce Marketing Cloud that provides real-time personalization and interaction management. It enables marketers to create personalized experiences for customers across multiple channels, such as email, web, and mobile. While it may be useful for creating personalized experiences for customers, it is not the best feature to use for creating a survey form.

Analytics Builder is a feature within the Salesforce Marketing Cloud that allows marketers to track and analyze customer data. It provides insights into customer behavior and preferences, allowing marketers to create more targeted and effective campaigns. While it may be useful for analyzing survey results, it is not the best feature to use for creating a survey form.

In summary, the best feature to use to create a survey form for Northern Trail Outfitters' customers is Smart Capture. It allows marketers to create customized forms and landing pages that capture customer data and can be easily integrated into email campaigns, social media posts, and web pages.