Preventing [PREVIEW] Prefix in Email Sends from Salesforce Marketing Cloud
Question
A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?
Answers
Explanations
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A. B. C.B
The correct answer to the question is B. Add [PREVIEW] to the subject line validation list.
As a Marketing Cloud admin, when sending test emails from Email Studio, it's common to use a testing prefix like [PREVIEW] in the subject line to indicate that the email is a test. However, when sending live emails to subscribers, it's important to remove this prefix to avoid confusion and maintain a professional appearance.
To prevent the prefix from being included in live sends, the Marketing Cloud admin can add [PREVIEW] to the subject line validation list. This ensures that any subject lines containing [PREVIEW] are flagged as invalid and cannot be sent in live email sends.
Here's how to add [PREVIEW] to the subject line validation list:
Navigate to Email Studio in Marketing Cloud.
Click on Admin in the top right corner.
Click on Content Validation in the left-hand navigation menu.
Click on Subject Lines.
Click on Add.
In the Validation Rule Name field, enter a name for the rule (e.g. "Exclude [PREVIEW] from live sends").
In the Validation Expression field, enter the following AMPscript code:
IndexOf([Subject],'[PREVIEW]') == 0
This code checks whether the subject line starts with [PREVIEW]. If it does, the subject line is flagged as invalid and cannot be sent in live email sends.
Click Save.
After completing these steps, any subject lines containing [PREVIEW] will be flagged as invalid and cannot be sent in live email sends. This helps ensure that your emails look professional and avoid any confusion for your subscribers.
