A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?
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A. B. C.C
The decision to create separate business units for each brand in Marketing Cloud depends on several factors, such as the size of the organization, the complexity of the marketing campaigns, and the level of control and segmentation required for each brand. However, none of the options presented in the question provides enough information to determine when the admin should create separate business units for each of NTO's brands.
A. The need for a new sender profile for transactional emails is not necessarily a reason to create separate business units for each brand. A sender profile can be created at the business unit or account level and shared across multiple brands. Additionally, transactional emails typically do not require complex segmentation or personalization, so it may not be necessary to separate business units for this purpose.
B. The need to accommodate multiple FTP users is also not a clear indication that separate business units are required for each brand. FTP users are typically used to transfer files between Marketing Cloud and external systems, such as a data warehouse or content management system. While different brands may require different FTP users, this does not necessarily mean that separate business units are needed.
C. The requirement for brand-specific private domains for images and links may be an indication that separate business units are needed for each brand. Private domains allow brands to have their own unique URLs for images and links, which can help with branding and tracking. However, this alone is not enough to determine if separate business units are needed.
Other factors to consider when deciding whether to create separate business units for each brand include: