Marketing Director as the Executive
Question
Scenario - Additional Information - He started the company 25 years ago and knows his job very well.
He injured his leg two years ago which has restricted his visits Chief Executive Officer (CEO): to the engineering area.
As CEO he has an overall perspective of the business strategic requirements and the authority to commit resources as required.
She has been with the company for three years, following a successful career with a publicity company.
She has the ability to represent the Marketing Director: needs of the business, particularly as this is a marketing project.
She has the authority to commit the annual business marketing budget, from which the project will be funded, as she sees appropriate.
She will be responsible for monitoring the expected benefits of the calendar, in particular the improvement of the company's image.
He has been responsible for many engineering innovations in the company and is still as keen and energetic as the day he started.
Engineering Manager: VVhilst he will not be part of the project team, his staff will feature in the photos for the promotional calendar.
Central Records: This group of five staff looks after all company records and document control.
They now maintain all project files.
This is the local office supplies company.
It supplies all the stationery and office equipment needs of the company and will supply the stationery for Bright Lights: this project.
Portraits ltd: This is a professional photographic company with a number of excellent photographers and a history of successful work.
This company has been selected to take the photos for the company calendar.
It has yet be decided which of the photographers to use.
Which 2 statements explain why the Marketing Director should be appointed as the Executive for this project?
Answers
Explanations
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A. B. C. D. E.CD.
Based on the given scenario, the Marketing Director should be appointed as the Executive for the project for the following two reasons:
Ability to represent the business needs of MNO Manufacturing: The Marketing Director has the ability to represent the needs of the business, particularly in this marketing project. As the project is aimed at improving the company's image, the Marketing Director's experience and expertise in marketing will be crucial in understanding the company's branding requirements and objectives. She will be responsible for monitoring the expected benefits of the calendar, ensuring that the project meets the business needs and goals.
Authority to commit the annual marketing budget: The Marketing Director has the authority to commit the annual business marketing budget, from which the project will be funded, as she sees appropriate. This means that she will have the responsibility to allocate resources, including financial, human, and material, to the project as needed. Since the project's success will be measured in terms of its ability to improve the company's image, having control over the project's funding will allow the Marketing Director to ensure that the project meets the business's expectations and requirements.
Therefore, based on the given scenario, the Marketing Director's experience, expertise, and authority make her the best candidate to lead the project as the Executive.
