What feature would a system administrator implement to allow AW Computing's prospects/customers to complete a form on the corporate website and have that data automatically become a lead in Salesforce?
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A. B. C. D.C.
The correct answer is C. Web-to-Lead.
Web-to-Lead is a feature in Salesforce that allows companies to capture lead information from their website and automatically create a lead record in Salesforce. When a prospect fills out a form on a company's website, the data entered into the form is sent to Salesforce as a new lead record.
To use Web-to-Lead, a system administrator would need to create a lead form using Salesforce's Web-to-Lead form builder tool. This tool generates HTML code for the form that can be embedded on the company's website. The form can be customized to collect the specific information needed by the company, such as name, email, phone number, and company name.
Once the form is created, the system administrator would need to generate a unique Web-to-Lead URL for the form. This URL can then be used to link the lead form on the company's website to Salesforce. When a prospect submits the form on the website, the data is automatically entered into Salesforce as a new lead record.
Auto Response Rules, Assignment Rules, and Escalation Rules are not the correct answers for this question because they are not directly related to capturing lead information from a website. Auto Response Rules are used to send automatic email responses to leads or cases, Assignment Rules are used to assign leads or cases to specific users or queues, and Escalation Rules are used to escalate cases based on certain criteria. While these rules can be useful in managing leads and cases in Salesforce, they are not directly related to capturing lead information from a website.