Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.
Where would their Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud?
Click on the arrows to vote for the correct answer
A. B. C.A
To sync Sales Cloud data and leverage it in Marketing Cloud, the Cloud admin of Northern Trail Outfitters needs to configure Sales Cloud Objects to be synced with Marketing Cloud.
The correct answer is C. Contact Builder > Data Extensions > Synchronized Data Extensions.
Here is a detailed explanation of why this answer is correct:
Contact Builder: Contact Builder is a tool in Marketing Cloud that allows you to manage all of your contact data in one place. This includes data from various sources like Data Extensions, Synchronized Data Extensions, Salesforce, and more.
Data Extensions: Data Extensions are tables within Marketing Cloud where you can store and manage your data. These can be either standard or custom Data Extensions.
Synchronized Data Extensions: Synchronized Data Extensions are a type of Data Extension that allows you to sync data from external systems like Sales Cloud. By configuring the Synchronized Data Extensions, you can specify which Sales Cloud Objects you want to sync with Marketing Cloud.
Setup: Setup is a tool in Salesforce that allows you to manage all of your Salesforce settings. From the Setup menu, you can access various tools like Data Management.
Data Management: Data Management is a tool within Salesforce Setup that allows you to manage your data. This includes tools for importing, exporting, and syncing data.
Based on the above, we can eliminate options A and B as incorrect:
Option A: Contact Builder > Data Sources This option is incorrect because Data Sources are used to connect external data sources like FTP, SFTP, and other databases. It is not used to sync Sales Cloud data.
Option B: Setup > Data Management > Synchronized Data Extensions This option is incorrect because it is a Salesforce Setup option, not a Marketing Cloud option. Therefore, it cannot be used to configure the sync between Sales Cloud and Marketing Cloud.
Therefore, the correct answer is C: Contact Builder > Data Extensions > Synchronized Data Extensions. This is the correct path to configure the sync between Sales Cloud and Marketing Cloud.