Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.
Where should their Marketing Cloud admin set up permissions to allow REST authentication?
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A. B. C.To enable REST API authentication for an external application in Marketing Cloud, the Marketing Cloud Administrator needs to configure the appropriate permissions in Salesforce Integration. Therefore, the correct answer is C. Salesforce Integration.
Salesforce Integration provides various types of integrations that allow you to connect Marketing Cloud with other systems. REST API is one of the integration types that can be used to build an external application for Marketing Cloud. REST API provides a flexible, lightweight, and easy-to-use interface that allows you to interact with Marketing Cloud data and functionality.
To set up REST API authentication, the Marketing Cloud Administrator needs to perform the following steps:
Create an Installed Package: The first step is to create an Installed Package that contains the API credentials for the external application. Installed Packages allow you to control access to the Marketing Cloud APIs by managing the credentials used by external applications. The Marketing Cloud Administrator can create a new Installed Package by navigating to Setup > Apps > Installed Packages.
Create a Package-based Integration: After creating an Installed Package, the Marketing Cloud Administrator needs to create a package-based integration that uses the Installed Package. A package-based integration allows you to configure the authentication settings for an external application using the API credentials stored in the Installed Package. The Marketing Cloud Administrator can create a new package-based integration by navigating to Setup > Apps > Integration > Marketing Cloud API.
Configure API Access: Once the package-based integration is created, the Marketing Cloud Administrator needs to configure the API access settings for the external application. The API access settings include the endpoints that the external application can access and the permissions required to perform specific actions. The Marketing Cloud Administrator can configure API access by navigating to Setup > Apps > Integration > Marketing Cloud API > API Access.
In summary, to allow REST API authentication for an external application, the Marketing Cloud Administrator should set up permissions in Salesforce Integration by creating an Installed Package, creating a package-based integration, and configuring API access settings. Therefore, the correct answer is C. Salesforce Integration.