Best Method to Maintain Accountability over Shared Social Networking Marketing Account

D.

The use of a single account for social networking marketing by an organization creates a risk of lack of accountability, since it may be challenging to identify who performed specific actions using the account. To maintain accountability over the account, the organization should implement measures to ensure that individual users can be identified.

Option A: Reviewing access rights on a periodic basis Periodic reviews of access rights may help identify who has access to the shared social networking account. However, it may not necessarily provide accountability for specific actions performed using the account, and it may not prevent multiple users from using the same account at the same time.

Option B: Integrating the account with a single sign-on Integrating the shared social networking account with a single sign-on (SSO) solution may provide accountability by requiring individual users to authenticate using their unique credentials before accessing the account. SSO also makes it easier to manage user access and permissions, reducing the risk of unauthorized access.

Option C: Regular monitoring of proxy server logs Regular monitoring of proxy server logs may help identify who accessed the shared social networking account, but it may not provide accountability for specific actions performed using the account, especially if multiple users are accessing the account at the same time.

Option D: Implementing an account password check-out process Implementing an account password check-out process can provide accountability by requiring individual users to request access to the shared social networking account and check out the account's password for a specific period. This method ensures that only authorized users have access to the account and makes it easier to identify who used the account at a specific time.

Therefore, the BEST method to maintain accountability over the shared social networking marketing account is to integrate the account with a single sign-on solution (Option B).