Identify the missing words in the following sentence:

B.

The purpose of the Starting up a Project process is as much about [?] as it is about requesting authorization to initiate viable projects.

This sentence is discussing the purpose of the Starting up a Project process, and it suggests that there is something that is as important as requesting authorization to initiate viable projects.

Option A, "producing an achievable Project Plan," may be important, but it is not necessarily as important as requesting authorization to initiate viable projects. Producing a project plan is certainly important, but it is not the only focus of the Starting up a Project process.

Option B, "preventing poorly-conceived projects from ever being initiated," could be one of the things that is as important as requesting authorization to initiate viable projects. If a project is poorly conceived, it may not be worth pursuing, and it could be a waste of resources. Therefore, preventing poorly-conceived projects from ever being initiated is an important goal of the Starting up a Project process.

Option C, "obtaining approval from all stakeholders," is important but it is not necessarily as important as requesting authorization to initiate viable projects. Obtaining approval from stakeholders is a key part of the Starting up a Project process, but it is not the only focus.

Option D, "setting up the required project controls," is also important, but it is not necessarily as important as requesting authorization to initiate viable projects. Setting up project controls is important, but it is not the only focus of the Starting up a Project process.

Therefore, option B, "preventing poorly-conceived projects from ever being initiated," is the best answer, because it suggests that one of the goals of the Starting up a Project process is to identify and weed out projects that are not viable, which is as important as requesting authorization to initiate viable projects.